Misfit Toys

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Life Lessons From Rudolph: Six Ways Lovable Misfits Can Leverage Their Own “red Nose” for a More Fulfilling 2009

By Robin Fisher Roffer

We all know the story. We’ve watched the classic movie over and over and had the cheery song stuck in our heads for days. (You’re hearing it now, aren’t you?) We’ve cheered on the plucky red-nosed reindeer and his companion Hermey, the determined elf with dental school dreams. Even as adults, we’ve delighted in the snowy North Pole scenes, shuddered at the Abominable Snowman, and rejoiced at our unlikely hero’s happy ending. But few of us have really pondered the meaning behind this little fable: that a fulfilling life means being yourself—(symbolic) glowing red nose and all.

There’s never been a better time to march to the beat of that proverbial “different drummer” who makes you you. And if you take a lesson from the most famous reindeer of all, you can make 2009 the year you turn your unique qualities to your advantage.

While Rudolph, the Red-Nosed Reindeer was made in 1964, its theme—that embracing your uniqueness pays off—is even truer today. In a global world where businesses (and employees) face a literal world of competition, where people meet their spouses via Internet dating services, and where everyone from hot celebrities to your Uncle Fred have MySpace accounts, fearlessly being yourself is the only way to distinguish yourself from the teeming masses.

Here’s how Rudolph and his pals channeled their own “fearless fish” to save the day on that foggy Christmas Eve—and how you, allegorically at least, can do the same in 2009.

Let your nose shine bright. Once it became apparent that Rudolph wasn’t like the rest of his peers, his well-meaning father devised a way to help him “fit in.” The mud-covered nose didn’t last for long, and when his true self shone through, the other reindeer immediately excluded him from the reindeer games. On the other hand, the pretty little doe Clarice told him his red nose was “much better than that false one you were wearing.” The point? Playing an “acceptable” role never works—at least not for long.

When you aren’t authentic, it shows. Instead of fitting in, you come across as dishonest and untrustworthy. Don’t downplay your ethnic background, or try to hide the fact that you’re gay, or maybe a country music fan in an office full of hip-hop listeners. Give the world a fearless representation of who you are and let the chips fall where they may. Chances are they’ll fall in your favor.

Don’t just longingly read your dentist book. Grab your (metaphorical) drill and get to work. Hermey is an elf. At the North Pole. Of course he should make toys, right? Wrong! Hermey wanted to be a dentist instead, and in the end, he found the initiative to pursue his dream. Taking the first step toward big life changes, especially those that go against the grain can seem overwhelming. But as fearless fish we see the need for those changes and we take a flying leap instead.

We all have dreams that we have been too scared to fulfill in our lives. Perhaps it’s a new career path, or finally going back to school. Or maybe you are living in a city that just doesn’t work for you. Make this the year that you finally change those things. You will be amazed at how many other things begin to fall into place in your life once you allow yourself to pursue the things that really make you happy.

Seek out your own Hermey and make friends. On the surface it may seem like a red-nosed reindeer and an elf who wants to be a dentist may not have all that much in common. However, it was Rudolph’s misfit mantra and Hermey’s outcast status that bound them together and helped them become an unstoppable force. Likewise if you’re a “fish out of water,” you should align yourself with others who are different or special in their own ways.

It’s important to find others that you can count on as allies and friends in your quest for success. No, you don’t need to hold out for a coworker pal who is also an immigrant from China—that’s probably unrealistic. But you might join forces with, say, another maverick who is trying to lead the charge for dynamic change within the company.

Find a boss like Santa. No one is suggesting that you find a job in a toy shop, or seek out a jolly leader in a red suit. Rather, seek out leaders or influential colleagues with the insight to recognize what you bring to the table. Santa used Rudolph’s difference to make him a great leader for his team. This is the type of person to look for in your organization who can help take you to the top.

Look for individuals who are creative and open-minded and put yourself in their path. These are the people who will champion your ideas and talents when the time is right. Rudolph was given the chance to save Christmas because he had a leader who could appreciate his unique talent. If you have been laid off, use this opportunity to make your next job one with the right kind of leadership. Your moment could be right around the corner—it just takes having the right people to help get you there.

Help the misfit toys in your own life. Rudolph and Hermey use their alliance with one another to overcome the odds and achieve their own happy endings. It would be easy to assume that the story stops there, right? Not for fearless fish. Just like Rudolph uses his influence with Santa to help the misfit toys find happy homes, you must advocate for others who need a helping hand.

Once you have begun to find your own way, use the leverage you have achieved to help others on their journey. After all, you were one of them at some point and it’s important to maintain the mentoring cycle. It’s not just a nice thing to do for someone else; it’s a catalyst for continued growth and positive energy for yourself, too.

Make sure you’ll go down in history. It may seem obvious, but the things that make you unique are of any good to you only if you use them. It’s easy to see the things that make you different as what keeps you outside the group at large. In reality, they are your own secret weapons. If Rudolph hadn’t used his nose to guide the sleigh through the fog, he would still just be an outsider to the reindeer community. Instead, he winds up the hero.

Being a fearless fish out of water means believing that you are not just taking up space but that your contributions are valuable. Cultivating this kind of confidence from deep inside of you will spur you forward more than anything else in life. So don’t apologize for who you are and what makes you different. Be bold, be creative, and put yourself out there. People who are different are often the ones who can make the biggest difference.

Of course, “be yourself” hardly seems like the kind of cutting-edge advice to build a life-changing New Year’s Resolution around. After all, everyone’s mother has said it a hundred times. But if you’re honest, you’ll admit that those two tiny words are tough to put into action. And that’s precisely why they’re so powerful.

So many people are terrified to be themselves. So when you decide to cut that inner rebel loose, well, people notice. They pay attention. And if you’ve always been the “hide your light under a bushel” type, attracting attention may be the best thing that ever happened to you. Be who you are, and just like our favorite holiday hero, you will be happy too. And that’s the only ending to your story that matters.

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About the Author:

Robin Fisher Roffer (Los Angeles and New York) is CEO of Big Fish Marketing, one of the entertainment industry’s preeminent brand marketing and digital advertising agencies. She has provided the rocket fuel that has ignited the launch pad of dozens of brands all over the world, developing brand-building marketing plans and promotional campaigns for top media companies like Sony, Time-Warner, and Twentieth Century Fox.

Roffer has written strategic plans and executed marketing tactics for a prestigious client list that includes ABC, A&E, AMC, Bloomberg, Bravo, CNN, Comedy Central, Discovery Channel, Disney Channel, History, Lifetime, MTV, Oxygen, and Turner Networks. Today, her client roster includes over 25 television networks, a global cosmetics company, and several insurance and investment firms.

A dynamic and engaging speaker, Roffer has given keynote presentations to some of the nation’s biggest companies and organizations, including AOL, Mattel, Verizon, Wharton School of Business, and many more. In addition to her work with Big Fish Marketing, she serves as a strategic branding consultant for a variety of corporations.

Drawing on her experience in creating some of the world’s leading entertainment

brands, Roffer penned her first book, MAKE A NAME FOR YOURSELF: Eight

Steps Every Woman Needs to Create a Personal Brand Strategy for Success.

Her latest book, THE FEARLESS FISH OUT OF WATER: How to Succeed

When You’re the Only One Like You, will be in stores in February 2009. It shows professionals how to stay connected and relevant at work while maintaining a unique identity, how to fit in without blending in, and how to transform exclusion into high impact.

Roffer’s core belief is that entertainment should be leveraged for a greater good. She has received accolades for developing community outreach programs like Lifetime’s “Women Rock,” a concert event designed to raise awareness for breast cancer issues; CNN’s “Your Choice Your Voice” high school-based election promotion; FSN’s “Reading All-Stars” literacy campaign; The History Channel’s “Save Our History” initiative, which raised money and awareness for the World War II Memorial; and Comedy Central’s “Comedy RX,” a hospital-based program promoting the healing powers of laughter.

About the Book:

The Fearless Fish Out of Water: How to Succeed When You’re the Only One Like You (Wiley, 2009, ISBN: 978-0-470-31668-9, $24.95) will be available at bookstores nationwide, major online booksellers, or direct from the publisher by calling 800-225-5945. In Canada, call 800-567-4797.

For more information, please visit www.bigfishmarketing.com.

About the Author

Robin Fisher Roffer is author of The Fearless Fish Out of Water: How to Succeed When You’re the Only One Like You (Wiley, 2009, ISBN: 978-0-470-31668-9, $24.95).