Love Reign
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Viva la Vida
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DescriptionTo say there has been a lot of anticipation for Coldplay's fourth album, Viva La Vida, is an understatement. Having enlisted legendary leftfield producer Brian Eno, borrowed their album title from a painting by renowned Mexican artist Frida Kahlo and made tantalising remarks about sonic reinvention, the world has been curious (to say the least) to hear what the `new' Coldplay might sound like... |
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The Who: The Ultimate Collection
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DescriptionNo Description AvailableNo Track Information AvailableMedia Type: CDArtist: WHOTitle: ULTIMATE COLLECTIONStreet Release Date: 06/11/2002 |
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Come Away
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DescriptionCD Come Away w/DVD |
![Bridge to Terabithia [Blu-ray]](http://www.welovevalleysprings.com/media/images/i/61VuTmDyVsL._SL75_.jpg) |
Bridge to Terabithia [Blu-ray]
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DescriptionBRIDGE TO TERABITHIA - Blu-Ray Movie |
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Purple Rain (Two-Disc Special Edition)
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DescriptionWhen Prince's dazzling and dynamic Purple Rain (movie and soundtrack album) and the hypnotic hit single "When Doves Cry" exploded onto the pop-culture scene in 1984, it seemed there was nothing the purple one couldn't do... |
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Masterpiece Theatre: Elizabeth I - The Virgin Queen
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DescriptionThe popular monarch receives the "Masterpiece Theatre" treatment with this dramatic retelling of the story of Elizabeth I (Anne-Marie Duff). Resolute in her Protestant faith, Elizabeth finds that her coronation sparks a political firestorm that "the virgin queen" struggles to extinguish with intelligence and independence... |
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Designer Skin PURPLE REIGN Bronzer Tanning Lotion - 8 oz.
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DescriptionA blend of DHA bronzers and dark tanning accelerators with a touch of silicone. |
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Designer Skin Purple Reign Dark Bronzer Tanning Lotion 8 Oz NEW 2012
Sale Price: $12.95 |
DescriptionTITLE: PURPLE REIGN PRODUCT DESCRIPTION: THIS LOTION HAS A SPECIAL FORMULA WITH A MIX OF DHA BRONZERS, AN ACCELERATING FORMULA, AND SILICONES THAT WILL HAVE YOUR DARK TAN LOOK AMAZING... |
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3 packets 2012 Designer Skin Purple Reign DHA bronzers & Dark Tan Accelerators w/a touch of silicone .5 oz
Sale Price: $9.95 |
DescriptionBronze color fit for a princess! A royal blend of DHA bronzers and dark tanning accelerators with a touch of silicone will have them bowing down in your presence. Only the best for your highness! * - Dark tanning potion of DHA, Erythrulose, and Tyrosine for the deepest bronze - Magical skin smoothing blend of Aloe and Carrot Oil - Blend of Creamy Vanilla and Amber will leave you smelling like royalty · Contains DHA and Erythulose · Contains Nuts and Aloe · Hemp and Gluten Free · Not tested on animals Gum DropTM Collection Fragrance: Warm and Cozy |
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Sony Cyber-Shot TX55 Digital Camera Kit - Red - with 8GB micro SD Memory Card Camera Case, Table Top Tripod
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DescriptionThe Sony Cyber-Shot TX55 Digital Camera (Silver) Capture mesmerizing moments to share with the people back home even if you're just down the street. Since the TX55 is so small as slim as a AA battery it's more likely you'll have it on you when the perfect opportunity presents itself to create beautifully frameable images... |
Love or Hate the Volvo C30
Good advertising is key to the sales of any product, that is a given. Companies are always outdoing themselves and their competition when it comes to advertising their products no matter what medium they use. Different approaches are employed to attract their prospective buyers. In Volvo’s case, they opt for the freewill campaign in the advertising of their all-new compact luxury car, the Volvo C30. The car is the first entry of the company known for safety features to the market that also includes the Audi A3 and the BMW 1-Series. This is their first outing in the compact luxury market and the introduction of the car to the public via their advertisements is indeed very crucial.
The company opts for the quirky love it or hate it campaign to show to the public that they have their own choice whether to like it or not instead of telling them why they should like it. The team behind the company’s advertisement shows off the car for the public to assess it, from the front bumper to the Volvo park lights. The strategy is aimed to attract the younger car buyers which they infer are tuned into quirky advertisements. The plan is to let the people decide for themselves what are the good qualities that their car has and what traits it has that they do not want in a car. This shows the confidence that the company has on their car’s strong selling points which include its high level of performance and also its very stylish design.
The advertising strategy employed by the company is not new to the public - other companies have employed the ploy with varying results. The Dr. Pepper Co. labeled their product as “the most misunderstood soft drink” which focuses on the products oddities. The result of the campaign is a success unlike when General Motors offered consumers to make their own Web ads about the then newly released Chevrolet Tahoe SUV and some consumers made bad remarks about the sport utility vehicle. Results may vary when a strategy like that is employed but Volvo is intent to bring their product to the attention of the younger generation that they are willing to face the risk of running such ads.
No matter what the impact of the advertisement would be on the actual sale of the car remains to be seen but looking at the car with its stylish exterior design, it would surely get a much deserved warm welcome from the consumers. The interior of the vehicle can change anybody’s mind to love the car due to its luxurious interior. Driving the car could also greatly improve the car’s standing in the acceptance level of its prospective buyers. Add to that the safety features packed into the car and its value would surely increase.
About the Author
Glady Reign is a 32 year old is a consultant for an automotive firm based in Detroit, Mi. she is a native of the motor city and grew up around cars hence her expertise in the automotive field.