Hallmark Joe
 |
 HALLMARK ORNAMENT JOE COOL 2003 $7.89 Time Remaining: 23h 43m Buy It Now for only: $7.89 |
 Joe Montana ornament $12.00 Time Remaining: 3h 52m |
 JOE MONTANAs 49ers 1995 HALLMARK KEEPSAKE ORNAMENT NOS MINT $2.49 Time Remaining: 8d 7h 9m Buy It Now for only: $2.49 |
 Hallmark Joe Cool and Friend Peanuts Gallery QPC4011 $9.99 Time Remaining: 3d 9h 23m Buy It Now for only: $9.99 |
 1987 Glass Hallmark JOE COOL Snoopy PEANUTS Christmas Ornament Everyones COOL w $21.95 Time Remaining: 25d 2h 28m Buy It Now for only: $21.95 |
 Hallmark Ornament 2005 GI JOE $9.95 Time Remaining: 16h 26m |
 1998 HALLMARK SPOTLIGHT ON SNOOPY ORNAMENT JOE COOL 1 $8.00 Time Remaining: 5h 52m Buy It Now for only: $8.00 |
 1998 Hallmark Joe Montana Notre Dame Free Shipping $9.95 Time Remaining: 24d 20h 24m Buy It Now for only: $9.95 |
 2011 Hallmark Joe to the World coffee pot cup percolator ornament MIB $22.95 Time Remaining: 22d 19h 19m Buy It Now for only: $22.95 |
 Hallmark Ornament Football Legends Collectors Series Joe Namath NIB $6.99 Time Remaining: 1d 1h 6m Buy It Now for only: $7.99 |
 1997 JOE NAMATH Hallmark NY JETS FOOTBALL LEGENDS $8.95 Time Remaining: 1d 6h 16m Buy It Now for only: $8.95 |
 Hallmark 2010 Joe Mistletoe Peanuts Gang Plush $9.99 Time Remaining: 13d 9h 2m Buy It Now for only: $9.99 |
 2005 HALLMARK GI JOE ORNAMENT $15.00 Time Remaining: 28d 23h 30m Buy It Now for only: $15.00 |
 2003 Hallmark Joe Cool Spotlight on Snoopy ornament MIB $10.95 Time Remaining: 24d 2h 34m Buy It Now for only: $10.95 |
 HALLMARK 1995 FOOTBALL LEGENDS JOE MONTANA 1 SERIES SET OF 2 $80.00 Time Remaining: 1d 5h 27m |
 2011 HALLMARK ORNAMENT JOE TO THE WORLD NIB $22.95 Time Remaining: 11d 7h 47m Buy It Now for only: $22.95 |
 Hallmark 1998 Joe Montana Keepsake Ornament In University Of Notre Dame Uniform $4.00 Time Remaining: 24d 22h 53m Buy It Now for only: $4.00 |
 1998 Hallmark Joe Cool Spotlight on Snoopy Ornament MIB $9.74 Time Remaining: 11d 6h 52m Buy It Now for only: $9.74 |
 Joe Namath Keepsake Figurine Ornament by Hallmark $7.99 Time Remaining: 2d 1h 32m Buy It Now for only: $14.99 |
 1995 Hallmark Joe Montana 49ers NIB $14.99 Time Remaining: 20h 23m Buy It Now for only: $14.99 |
 NIB GI Joe Bearded Helicopter Pilot Hallmark Keepsake Ornament 2004 Mint MIB $24.99 Time Remaining: 17d 3h 21m Buy It Now for only: $24.99 |
 SNOOPY Joe Cool HALLMARK 2003 Christmas Ornament Woodstock Peanuts 6 series wbx $7.85 Time Remaining: 28d 3h 12m Buy It Now for only: $7.85 |
 Hallmark 2010 Joe Mistletoe Snoopy Peanuts Plush $9.99 Time Remaining: 10d 11h 57m Buy It Now for only: $9.99 |
 Hallmark GI Joe Action Pilot Ornament 2000 NIB $5.50 Time Remaining: 2d 2h 32m |
 Hallmark Keepsake Ornament 1995 Joe Montana NIB $9.99 Time Remaining: 8d 9h 29m Buy It Now for only: $9.99 |
 1997 Hallmark NFL Football Christmas Ornament Joe Namath Football Legends $9.95 Time Remaining: 1d 8h 44m Buy It Now for only: $9.95 |
 Hallmark Ornament 1995 Football Legends Joe Montana 1 $9.95 Time Remaining: 11d 21h 20m Buy It Now for only: $9.95 |
 Hallmark JOE TO THE WORLD special edition 2011 MIB No Reserve $9.99 Time Remaining: 2d 8h 39m Buy It Now for only: $14.99 |
 1998 Hallmark Ornament JOE MONTANA Notre Dame Football $7.99 Time Remaining: 28d 20h 23m Buy It Now for only: $7.99 |
 HALLMARK 2005 ORNAMENT GI JOE $12.99 Time Remaining: 29d 11h 40m Buy It Now for only: $12.99 |
 Hallmark Ornament 1998 Spotlight on Snoopy Joe Cool 1st $11.99 Time Remaining: 6d 12h 58m Buy It Now for only: $11.99 |
 Hallmark Joe Namath Legends Ornament With Card Box $2.99 Time Remaining: 2d 21h 40m |
 HALLMARK PEANUTS JOE COOLEST SNOOPY WOODSTOCK ORNAMENT 2006 NIB $14.95 Time Remaining: 15d 3h 45m Buy It Now for only: $14.95 |
 PEANUTS HALLMARK CHRISTMAS ORNAMENT NEW Snoopy as JOE COOL SANTA CLAUS MIB $4.95 Time Remaining: 14d 3h 34m Buy It Now for only: $4.95 |
 Hallmark 2006 Joe Coolest Snoopy Woodstock Peanuts Christmas Ornament $18.95 Time Remaining: 6d 46m Buy It Now for only: $18.95 |
 Spotlight on Snoopy JOE COOL 1 1998 Hallmark Ornament Peanuts No Box $9.90 Time Remaining: 27d 23h 24m Buy It Now for only: $9.90 |
 HALLMARK 1995 JOE MONTANA 49ERS PLUS JOE MONTANA KANSAS CITY BOTH AT 1 BID $26.99 Time Remaining: 4d 2h 28m Buy It Now for only: $35.00 |
 1995 Hallmark JOE MONTANA KANSAS CITY CHIEFS Ornament $14.99 Time Remaining: 18d 1h 50m Buy It Now for only: $14.99 |
 Hallmark Ornament 2000 Action Pilot GI Joe QX6734 $9.99 Time Remaining: 11d 22h 51m Buy It Now for only: $9.99 |
 SNOOPY Joe Cool HALLMARK 2003 Christmas Ornament Woodstock Peanuts 6 series wbx $6.95 Time Remaining: 11d 23h 20m Buy It Now for only: $6.95 |
 1997 Joe Namath Hallmark NIB Christmas Ornament Football Legends Series 3 $10.99 Time Remaining: 4d 7h 53m Buy It Now for only: $12.99 |
 1997 HALLMARK Football Legends 3 Joe Namath New York Jets NIB $6.50 Time Remaining: 16d 2h 4m Buy It Now for only: $6.50 |
 Hallmark Joe Montana Notre Dame Football 1998 Christmas Ornament $11.04 Time Remaining: 24d 20h 10m Buy It Now for only: $11.04 |
 1998 HALLMARK Joe Montana Notre Dame NIB $16.50 Time Remaining: 20h 23m Buy It Now for only: $16.50 |
 Hallmark 1995 Joe Montana Kansas City Chiefs NEW $8.49 Time Remaining: 14d 21h 8m Buy It Now for only: $8.49 |
 LOT 4 1998 Hallmark JOE MONTANA NOTRE DAME ornaments $6.99 (1 Bid) Time Remaining: 4d 8h 29m |
 1995 Hallmark Joe Montana Ornament Kansas City Chiefs $19.99 Time Remaining: 7d 13h 58m Buy It Now for only: $19.99 |
 Hallmark 1997 Joe Namath NFL Football Legends Christmas Ornament 06182 MIB $9.99 Time Remaining: 23d 9h 17m Buy It Now for only: $9.99 |
 Hallmark Keepsake Joe Namath Football Legends ornament w card Box $7.50 Time Remaining: 11d 1h 20m Buy It Now for only: $7.50 |
 1998 HALLMARK JOE MONTANA NOTRE DAME KEEPSAKE ORNAMENT IN ORIGINAL BOX MINT $5.00 Time Remaining: 5d 17h 43m |
 1995 Hallmark JOE MONTANA NFL 49ers Ornament $8.99 Time Remaining: 8d 21h 56m Buy It Now for only: $8.99 |
 NEW HALLMARK KEEPSAKE PEANUTS SNOOPY JOE COOLEST ORNAMENT Joe Cool Christmas $20.00 Time Remaining: 11d 2h 55m Buy It Now for only: $20.00 |
 Hallmark 2005 GI Joe Ornament NEW $8.49 Time Remaining: 24d 10h 20m Buy It Now for only: $8.49 |
 NIB Hallmark Keepsake G I JOE GI JOE Action Pilot 2000 astronaut ORNAMENT $11.99 Time Remaining: 5d 19h 16m Buy It Now for only: $14.00 |
 Hallmark 1995 Joe Montana KC Chiefs Football Legends $19.99 Time Remaining: 23d 10h 34m Buy It Now for only: $19.99 |
 Hallmark Ornament Joe Montana Football LEgends 1 $11.99 Time Remaining: 1d 3h 46m Buy It Now for only: $11.99 |
 Carlton American Greetings Ornament 2009 GI Joe Duke $12.99 Time Remaining: 14d 20h 57m Buy It Now for only: $12.99 |
 HallmarkOrnament Joe Montana Notre Dame $10.00 Time Remaining: 16d 20h 40m Buy It Now for only: $10.00 |
 Hallmark 2011 Joe to the World $16.99 Time Remaining: 5d 22h 59m Buy It Now for only: $18.99 |
 Hallmark 1998 JOE COOL Spotlight on Snoopy 1 Peanuts $11.95 Time Remaining: 9h 3m Buy It Now for only: $11.95 |
 Hallmark Joe Montana San Francisco 49ers Football Legend Series 1 Christmas $9.90 Time Remaining: 28d 23h 50m Buy It Now for only: $9.90 |
 NFL Hallmark Ornament 1995 Joe Montana 49ers $3.99 Time Remaining: 3d 8h 13m Buy It Now for only: $3.99 |
 Lot of 4 Series 1 Joe Montana 49ers Hallmark Ornaments 1995 MIBs OSS $15.00 Time Remaining: 6d 6h 2m |
 1998 Joe Montana at Notre Dame GO IRISH Hallmark Ornament NIB NR $9.99 Time Remaining: 19d 7h 45m Buy It Now for only: $9.99 |
 Hallmark 1998 Joe Montana Notre Dame Ornament NEW $5.94 Time Remaining: 19d 2h 6m Buy It Now for only: $5.94 |
 1995 Joe Montana Football Legend No 1 San Francisco Hallmark Ornament NIB NR $9.99 Time Remaining: 22d 23h 59m Buy It Now for only: $9.99 |
 HALLMARK KEEPSAKE JOE MONTANA 16 FOOTBALL LEGENDS NFL ORNAMENT CHRISTMAS 1995 $19.50 Time Remaining: 24d 9h 51m Buy It Now for only: $19.50 |
 2006 Hallmark Keepsake Ornament Peanuts Joe Coolest Snoopy Woodstock NIB $18.00 Time Remaining: 6d 8h 5m |
 Hallmark Christmas Ornament 95 Joe Montana Football Legands 1st in Series Boxed $12.99 Time Remaining: 28d 46m Buy It Now for only: $12.99 |
 2000 HALLMARK GI JOE Action Pilot NIB $4.50 Time Remaining: 3d 2h 37m Buy It Now for only: $4.50 |
 New 2011 Hallmark Keepsake Ornament JOE TO THE WORLD Coffee Lover $19.99 Time Remaining: 1d 16h 29m Buy It Now for only: $19.99 |
 2003 Hallmark Keepsake Ornament Peanuts Joe Cool Spotlight on Snoopy 6th $12.00 Time Remaining: 6d 8h 40m |
 1998 Hallmark Ornament Joe Montana Notre Dame $7.50 Time Remaining: 12d 1h 28m Buy It Now for only: $7.50 |
 Hallmark Peanuts Joe Coolest Snowman Snoopy Woodstock 2006 Christmas Ornament $13.59 Time Remaining: 4d 19h 8m Buy It Now for only: $13.59 |
 Hallmark Keepsake San Francisco 49ers Joe Montana 1995 Christmas Ornament $12.95 Time Remaining: 8d 1h 49m Buy It Now for only: $12.95 |
| Account limit of 2197 requests per hour exceeded. |
14 Tips for Making Your New Small Business Memorable
THE goal for your small business's marketing efforts, especially during a start-up phase, is to be noticed, is to be memorable in the eyes of customers or potential customers. You achieve being memorable by finding something your customers or potential customers can identify with. Then you deliver that image --- your marketing message --- in a unique and memorable way, that is, in a way that is different from your competitors. Here are 14 tips for how to make your business both memorable and unique:
#1 - Adopt a corporate color and use it on everything. Paint your storefront and interior walls in that color. Print your logo in that color. Use it on your vehicles, your baseball caps and coffee mugs, your signage and brochures. Use it on your product packaging. Think about it: What's the dominant color for Coca-Cola? How about John Deere? UPS? Harley-Davidson? Shell Oil?
#2 - Use a humorous or quirky approach. Who can forget the hilarious Budweiser lizards, or the quirky Quizno's sponge monkeys? Never heard of the sponge monkeys? Try Google-ing them… They were certainly memorable and perhaps more than a little annoying --- hmmm, maybe memorable and annoying tend to go together.
This technique is not for everyone, though. As a business you have to be comfortable with what you're doing. Could you deal with it if people said about you, "Oh yea, you're the guys with those weird sponge-monkeys." Actually, you should be happy if they're saying that, it means you're being remembered over your competitors.
#3 - Use a distinctive voice. There are many prominent actors who lend their voices to commercials, like the deep and authoritative timbre of James Earl Jones. While you probably couldn't afford James Earl Jones, there are distinctive and affordable voices locally you might use. Most radio and TV stations will provide what they call the "talent" (a voice) at no additional cost if you produce your ad with them. Or you might hire an announcer from a classical music station, which relatively few people listen to, or recruit someone from a local college speech department or community theater. Once again, a "voice" that will only heard in your ads, thus making them unique.
#4 – Or you could be your own spokesperson.The late Dave Thomas was THE spokesperson for Wendy's, the burger chain he founded. He had neither has the slick voice or polished delivery of a professional announcer. However, this is exactly what made him unique. Your competitors can't use you to promote their business, so using yourself to promote your own business is by definition unique.
#5 – Or you could use an exclusive and recognizable professional spokesperson. There are many professional spokespersons that by contract will be your exclusive spokesperson. They include "characters" like down home country types, business suit / CEO types, cute ingénue types, sophisticated world-traveler types, motherly types, and so on. Yes, they will cost something. But how valuable is this investment in uniqueness over time, particularly if you're a new business trying to establish yourself in an already crowded marketplace?
#6 – Use a memorable tagline or slogan. "You're in good hands with…" I don't even have to complete the phrase, it is instantly recognizable as the tagline for Allstate Insurance.
A memorable tagline that means something to your customers or potential customers --- particularly if it has emotional impact, like Allstate's --- is a great shorthand way to define your business and build identity over time. But your tagline must clearly be different from your competitors; to sound like them is to promote them instead of you.
#7 - Use a jingle or musical signature. Jingles for national products like Coca-Cola --- "I'd like to teach the world to sing" --- became so recognized they successfully made the transition to popular songdom. You can get a professional jingle for around a thousand dollars. While this is may be the ideal, you might just use a recognizable classical music theme as your musical signature, which is free because it is in the public domain.
The real secret to the success of a jingle is to use it, and use it, and use it, time and again, over a long period --- think manyyears here. So that: (A) it becomes absolutely your unique signature; and even more importantly, (B) it becomes embedded in the minds of your customers and potential customers.
#8 – Feature customer testimonials. There is something compelling about a real person delivering a real story about how a product has helped him or her in some way. A good example is the blues great B.B. King, who is a diabetic, demonstrating the value of the One Touch Ultra testing equipment --- no finger sticks to interfere with his guitar playing.
#9 - Feature a pretty girl. In this case I'm not talking about using a beautiful woman to illustrate the use of a product to a target audience, such as is done in shampoo or make-up ads. I'm talking about using a pretty girl simply as a compelling visual image, like the whiskey Black Velvet does in their billboards and print ads during the holiday season. A beautiful woman will always turn heads.
#10 - Involve animals. Animals, like the unforgettable Taco Bell talking Chihuahua , can give your business a unique look and feel. For example, all you have to see are the proudly stepping Clydesdales to know what's being advertised. Budweiser doesn't have to use its "official" logo, those horses are so familiar they've become Bud's "unofficial" logo.
#11 - Involve kids. Perhaps my age is catching up with me here, but the one name that stands out as the epitome of effectively using cute kids to sell their products is Oscar Mayer. Who can forget those sweet little voices? "Oh, I wish I were an Oscar Mayer wiener…"
My personal favorite, though, is the plucky little guy in the famous Coca-Cola ad who faced down Mean Joe Green.
#12 - Create a memorable "character." The Geico gecko, the Aflac duck, Morris the cat, Tony the tiger and the Keebler elves all come to mind as famous non-human "characters" that have helped a particular brand of product achieve uniqueness in the marketplace. While they were not literally part of the business's official logo, they became so closely associated with the sponsoring company that they became an icon for the brand.
#13 - Have a "stand-out" visual look. With its use of intense color backgrounds, usually red, and its recurring circle motifs you would recognize a Target ad even if the logo were somehow left off.
How can you standout? Maybe you produce your TV ads only in black and white, instead of color. Or use only photographs instead of moving images. If no one else in your marketplace is using MTV-like quick cuts, with no image lasting more than two or three seconds, why don't you? Maybe you could do all of your ads as cartoons, instead of using live people, or only use your employees and real customers, instead of a professional spokesperson.
These techniques can also be applied to your print ads. Give your newspaper or magazine ads a distinct look by using the same unique border treatment, or a certain style of visuals (only photographs or only sketch-like drawings), or the same unusual typeface, or the same general layout (with the same amount of white space from ad to ad).
#14 – Finally, tell a story. Nobody has been better over the years at using brief vignettes to tell an emotionally compelling story in their TV ads than Hallmark Cards. Would the nature of your business lend itself to using some kind of a mini-drama, especially if none of your competitors are using this technique?
Whichever trick or combination of tricks you choose, remember you always have two complementary goals here. One is to be memorable in the minds of your customers or potential customers, and the second is to be unique from all of your competitors.
About the Author
Dave is the co-founder and chief content developer for Marketing Over Easy, a new website dedicated to helping small businesses be smarter marketers.
To receive a free copy of our information-packed special report "58 Free & Low Cost Tricks to Effectively Promote Your New Small Business" visit us at http://www.marketingovereasy.com/signup.
© 2010 by David F. Ramacitti. Excerpted from The All-Important Stuff You Gotta Do First to Effectively Market Your Small Business © 2009 by David F. Ramacitti.