Goebel Chimney
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 Hummel Goebel Chimney Sweep Boy w Ladder Top Hat KF40 $25.00 Time Remaining: 1h 40m Buy It Now for only: $35.00 |
 Goebel Chimney Sweep Figurine $26.95 Time Remaining: 25d 11h Buy It Now for only: $26.95 |
 Goebel Chimney Sweep Boy with Ladder Made in Germany $19.79 Time Remaining: 11d 9h 44m Buy It Now for only: $19.79 |
 Hummel Goebel Chimney Sweep Boy With Ladder Adorable in Good Condition $39.99 Time Remaining: 8h 28m |
 VINTAGE MJ GOEBEL HUMMEL CHIMNEY SWEEP FIGURINE BOY TMK3 12 1 1960 63 $99.00 Time Remaining: 28d 23h 58m Buy It Now for only: $99.00 |
 Pig Boy Goebel Chimney Sweep Porcelain Figurine Vintage W Germany Figure 61 $9.99 Time Remaining: 9h 10m |
 Goebel CHIMNEY SWEEP CANDLE HOLDER TMK 5 $18.50 Time Remaining: 16d 2h 31m Buy It Now for only: $18.50 |
 Goebel Hand Blown 14K Gold Plated Chimney Sweep Figurine Wine Goblet W Germany $19.99 Time Remaining: 25d 23h 38m Buy It Now for only: $19.99 |
 Goebel Hummel Chimney Sweep Figurine 12 I TMK5 1972 1976 $5.00 (1 Bid) Time Remaining: 10h 10m |
 HUMMEL GOEBEL CHIMNEY SWEEP BOY WITH LADDER FIGURINE TMK 3SS $50.00 Time Remaining: 22d 10h 43m Buy It Now for only: $50.00 |
 HUMMEL GOEBEL CHIMNEY SWEEP 12 1 TMK 3 TMK3 B $9.95 (18 Bids) Time Remaining: 10h 36m |
 With Video M I Hummel Chimney Sweep 12 2 0 TMK 6 Goebel Figurine $29.99 Time Remaining: 26d 23h 28m Buy It Now for only: $29.99 |
 Hummel Goebel Chimney Sweep Boy w Ladder Top Hat KF40 $49.99 Time Remaining: 12d 1h 23m Buy It Now for only: $49.99 |
 HUMMEL GOEBEL CHIMNEY SWEEP 12 1 TMK 6 TMK6 A $9.95 (2 Bids) Time Remaining: 10h 37m |
 Goebel Chimney Sweep Figurine KF40 Vintage TMK 3 West Germany $43.95 Time Remaining: 16d 1h 50m Buy It Now for only: $43.95 |
 Goebel Chimney Sweep Boy West Germany KF40 carrying ladder w Top Hat $10.00 Time Remaining: 1d 2h 16m |
 HUMMEL GOEBEL CHIMNEY SWEEP 12 2 0 W GERMANY IMMAC $189.95 Time Remaining: 28d 1h 39m Buy It Now for only: $189.95 |
 Hummel Goebel Chimney Sweep Boy on Pig REPAIRED $5.00 (1 Bid) Time Remaining: 1d 4h 24m |
 German Goebel Hummel Chimney Sweep Boy on Pig SPO 61 $29.99 Time Remaining: 11d 9h 24m Buy It Now for only: $29.99 |
 Goebel West Germany CHIMNEY SWEEP KF 40 Figurine from Estate Nice NR $49.55 Time Remaining: 27d 10h 55m Buy It Now for only: $49.55 |
 HUMMEL GOEBEL CHIMNEY SWEEP FIGURINE 5 1 2 INCHES TALL MINT IN ORIGINAL BOX $48.99 Time Remaining: 1d 6h 38m |
 3 1 2 Tall Goebel Figurine Chimney Sweep Egg Timer W Germany $60.00 Time Remaining: 4d 3h 26m Buy It Now for only: $60.00 |
 GENUINE GOEBEL FIGURINE CHIMNEY SWEEP $25.00 Time Remaining: 1d 14h 14m |
 The Chimney Sweep Goebel KF40 W Germany $19.95 Time Remaining: 21d 10h 51m Buy It Now for only: $19.95 |
 Rare Vintage Goebel Irish Chimney Sweep LARGE TOBY CREAM PITCHER MINT free ship $39.99 Time Remaining: 7d 9h 59m Buy It Now for only: $39.99 |
 hummel goebel chimney sweep tmk6 4 inches high hummel 12 $49.00 Time Remaining: 1d 23h 59m |
 Goebel figurine Chimney Sweeper boy Germany bee mark not a hummel $15.00 Time Remaining: 26d 2h 46m Buy It Now for only: $15.00 |
 Hummel Goebel CHIMNEY SWEEP 12 2 0 4 TALL TMK 6 BUY IT NOW FREE SHIPPING $14.99 Time Remaining: 2d 3h 36m Buy It Now for only: $28.00 |
 German Wine Glass Set with Goebel Hummel Monk and Chimney Sweep Figures $99.98 Time Remaining: 17d 4h 55m Buy It Now for only: $99.98 |
 Goebel Hummel Chimney Sweep Trademark 5 $38.00 Time Remaining: 21d 23h 21m Buy It Now for only: $38.00 |
 Goebel figurine Chimney Sweeper boy Germany bee mark not a hummel $19.99 Time Remaining: 2d 8h 29m |
 Goebel Chimney Sweep KF 40 W Germany $27.59 Time Remaining: 6d 8h 27m Buy It Now for only: $27.59 |
 HUMMEL GOEBEL CHIMNEY SWEEP 12 2 0 TMK 3 TMK3 A $9.95 Time Remaining: 2d 13h 1m |
 Hummel Chimney Sweeper MIB by Goebel 12 2 0 $135.00 Time Remaining: 9d 1h 41m Buy It Now for only: $135.00 |
 HUMMEL GOEBEL CHIMNEY SWEEP 12 2 0 TMK 3 TMK3 B $9.95 Time Remaining: 2d 13h 3m |
 Goebel Hummel Fingurine Chimney Sweep TMK 6 1979 1991 Child w ladder and bag $35.00 Time Remaining: 9d 7h 20m Buy It Now for only: $35.00 |
 Vintage Goebel Hummel 55 Figurine Chimney Sweep 10 740 12 Mint No Box RARE $59.00 Time Remaining: 2d 13h 30m Buy It Now for only: $59.00 |
 HUMMEL GOEBEL TMK3 BOOTS 65 TALL CHIMNEY SWEEP 575 TALL $19.99 Time Remaining: 3d 4h 9m |
 Vintage Goebel Figurine Chimney Sweep Fk40 TMK6 $39.95 Time Remaining: 12d 7h 46m Buy It Now for only: $39.95 |
 Goebel Hummel Chimney Sweep 12 2 0 Special 50th Anniversary TMK 8 MIB $29.99 Time Remaining: 3d 11h 52m |
 Goebel Hummel Figurine Boy Chimney Sweep Sweeper Porcelain West Germany $25.95 Time Remaining: 23d 58m Buy It Now for only: $25.95 |
 Vintage Goebel Hummel Figurine Chimney Sweep TMK 3SS 12 2 0 Small Gift $35.95 Time Remaining: 29d 9h 28m Buy It Now for only: $35.95 |
 VINTAGE GOEBEL KF40 CHIMNEY SWEEP BOY WITH LADDER FIGURE $15.99 Time Remaining: 3d 20h 21m |
 Chimney Sweep 12 2 0 Goebel Hummel TMK 5 $25.00 Time Remaining: 23d 22h 24m Buy It Now for only: $25.00 |
 Goebel Hummel Chimney Sweep Figurine Full Bee 1998 Hummel Price Guide Book $59.99 Time Remaining: 4d 1h 15m Buy It Now for only: $129.00 |
 Goebel Hummel figurine Chimney Sweep 12 2 0 about 4 Western Germany $29.00 Time Remaining: 21h 29m Buy It Now for only: $29.00 |
 GOEBEL Chimney Sweep with Hour Glass Egg Timer $45.00 Time Remaining: 4d 8h 18m |
 Hummell Chimney Sweep Boy Figurine 1950s Goebel Porcelain Hand Painted $64.99 Time Remaining: 17d 12h 31m Buy It Now for only: $64.99 |
 Goebel Figurine SPO 61 Chimney Sweep on Pig $25.00 Time Remaining: 26d 3h 23m Buy It Now for only: $25.00 |
 Hummel Goebel Chimney Sweep 12 I Mint Condition TMK 5 $24.99 Time Remaining: 4d 8h 29m Buy It Now for only: $42.99 |
 NM Goebel Hummel CHIMNEY SWEEP 12 I TMK5 Boy Ladder $39.99 Time Remaining: 11d 11h 52m Buy It Now for only: $39.99 |
 Sweet Little Goebel Porcelain Chimney Sweep Figurine $9.00 Time Remaining: 5d 8h 34m |
 Vintage Goebel Hummel Figurine Chimney Sweep 12 TMK 3 $75.00 Time Remaining: 27d 22h 29m Buy It Now for only: $75.00 |
 Chimney Sweep 12 2 0 Hummel Goebel Germany 4 Figurine $51.99 Time Remaining: 7d 10h 4m Buy It Now for only: $51.99 |
 Goebel German 3 Figurines Chimney SweepAngel2 Children Praying No Reserve $11.50 (34 Bids) Time Remaining: 5d 8h 58m |
 Goebel Hummel Figurine 4 High Chimney Sweeper Pattern 12 2 0 $42.00 Time Remaining: 17d 4h 32m Buy It Now for only: $42.00 |
 GOEBEL HUMMEL 12 I CHIMNEY SWEEP $19.99 Time Remaining: 5d 11h 19m |
 ORIGINAL HUMMEL GOEBEL FIGURINE 12 I Chimney Sweep W LABEL MINT NO RESERVE $35.00 Time Remaining: 4d 17h 5m Buy It Now for only: $35.00 |
 HUMMEL GOEBEL FELIX CHIMNEY SWEEP 115 VINYL DOLL $44.99 Time Remaining: 20d 8h 41m Buy It Now for only: $44.99 |
 Goebel Hummel Germany KF40 Chimney Sweep TMK 3 Figurine Rare $9.99 (1 Bid) Time Remaining: 6d 2h 11m |
 Goebel Hummel CHIMNEY SWEEP 12 I TM3 R3724 $70.00 Time Remaining: 5d 6h 54m Buy It Now for only: $70.00 |
 Hummel Goebel Chimney Sweep Boy w Ladder Top Hat KF40 $1.00 Time Remaining: 6d 16h 17m |
 Goebel Hummel Chimney Sweep Figurine 425 12 2 0 Boy Mint $49.00 Time Remaining: 2d 13h 25m Buy It Now for only: $49.00 |
 German Goebel Hummel Chimney Sweep Boy on Pig SPO 61 $1.00 (1 Bid) Time Remaining: 6d 16h 26m |
 GOEBEL HUMMEL CHIMNEY SWEEP FIGURINE NO KB 40 TMK 3 $39.99 Time Remaining: 22d 3h 10m Buy It Now for only: $39.99 |
 Hummel Goebel CHIMNEY SWEEP TMK 3 Hum 12 2 0 $30.00 Time Remaining: 2d 1h 28m Buy It Now for only: $30.00 |
 Goebel Hummel Chimney Sweep handpainted china boy figurine 10 740 12 $9.99 Time Remaining: 6d 23h 9m |
 1972 GOEBEL IRISH CHIMNEY SWEEP BANK W KEY $65.00 Time Remaining: 2d 3h 52m Buy It Now for only: $65.00 |
 Vintage 1956 Hummel Goebel Figurine Chimney Sweep 12 2 0 $15.00 Time Remaining: 7d 7h 18m |
 Super Goebel 525 Figurine KF40 Chimney Sweep $49.99 Time Remaining: 17d 20h 32m Buy It Now for only: $49.99 |
 Goebel CHIMNEY SWEEP Ltd Edtion 317 500 Pcs $75.00 Time Remaining: 9d 22h 8m Buy It Now for only: $75.00 |
 Hummel Goebel Figurine 12 3 0 Chimney Sweep TMK 3 1960s Germany $20.00 Time Remaining: 7d 10h 5m |
 Goebel M I HUMMEL 12 Chimney Sweep Figurine TMK3 $99.50 Time Remaining: 3d 7h 7m Buy It Now for only: $99.50 |
 HUMMEL CHIMNEY SWEEP TMK5 LARGE ARTIST SIGNED VINTAGE GOEBEL SHAPE 12 I $0.96 Time Remaining: 8d 10h 59m Buy It Now for only: $32.95 |
 Goebel CHIMNEY SWEEP RIDING ON PIG SPO61 Tmk 6 Mint In Box $45.00 Time Remaining: 27d 1h 7m Buy It Now for only: $45.00 |
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The shaky housing market has some home improvement contractors running scared, but there is no reason to hang up your tool belt just yet. Business from homebuilders may have dried up, but homeowners themselves still need what you have to offer. In fact, experts are forecasting growth in the remodeling arena - in part as an offshoot of the decline in home sales. The trick will be switching your marketing strategy to reach your new target audience.
Remodeling, of course, is an evergreen business. Approximately 25 million homeowners undertake some type of home improvement project each year, according to research from Harvard's Improving America's Housing 2007. And the Home Improvement Research Institute predicts that sales of home improvement products will grow at an average rate of 6% annually over the next four years - a sign that people will still be investing in their homes.
Some of this demand is triggered by normal home upkeep. Two-thirds of existing homes are now at least 25 years old - the age at which items such as the roof, windows and plumbing fixtures begin to need repair or replacement, according to the National Association of Home Builders (NAHB). Other projects are inspired by a simple desire to upgrade one's living environment - perhaps pushed along these days by television lifestyle shows filled with luxury amenities.
Additional demand will be driven by the state of the housing market, experts say. Some homeowners who were planning to move will instead renovate because they can't sell their homes in the current economy. Properties that have fallen victim to the foreclosure crisis will be acquired and in need of remodeling, particularly over the next 18 months as foreclosures peak. And pent-up demand for older home remodeling, energy efficiency retrofits and rental stock improvements will be unleashed when the economy perks up, according to Harvard University's Joint Center for Housing Studies.
Bottom line: there's still business today, and there will be MORE business over the near term. Now is the time to lay the marketing groundwork to cash in.
While word-of-mouth referrals will always be important, it's not enough to keep your pipeline filled. Advertising plays an essential role in bringing customers to your door by building brand recognition as well as credibility. But not all ads are created equal. Follow these rules of thumb for best results:
- Define your target audience and create an effective method to reach them.
- If your service is high-end, maximize your advertising dollars by targeting only top homes by value in the marketplace.
- Showcase your best work through photographs. This inspires remodeling ideas and helps consumers visualize the effect that a remodeling project will have on their own home.
- Look for advertising outlets that focus on home remodeling, because that's where your target customer is going to be looking for contractors - not mixed in with pizza coupons.
- Advertise on a regular basis. A consumer normally needs to see your name and ad repeatedly before picking up the phone.
- Be sure that your phone number and other contact information is prominently displayed in your ad so that consumers can reach you easily.
Remember: the home improvement business is still alive and kicking. It's just a matter of finding opportunities in new places. Put yourself in front of the right people - through advertising - and the work will come.
For more information on home improvement advertising, visit www.thehomemag.com.
C. Goebel, President, http://www.thehomemag.com