Exc Cond
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 GORGEOUS HUMMEL LETS TELL THE WORLD EXC COND RETAILS 1800 $325.00 Time Remaining: 6d 14h 53m Buy It Now for only: $325.00 |
 AYNSLEY Teacup and Saucer Crown over Ribbon 1926 1934 Beautiful NR EXC COND $25.00 Time Remaining: 4d 12h 4m Buy It Now for only: $50.00 |
 FLOWER MADONNA Hummel 10 FULL BEE TMK 2 Glossy White 105 Tall Exc Cond $124.95 Time Remaining: 22d 22h 31m Buy It Now for only: $124.95 |
 Vintage Goebel W Germany Signed Squirrel Figurines Salt Pepper Shakers Exc Cond $76.49 Time Remaining: 8d 22h 24m Buy It Now for only: $76.49 |
 HUMMEL THE LITTLE FIDDLER TMK 2 2 0 36 7 HIGH EXCCOND $62.00 Time Remaining: 5d 3h 10m |
 MI HUMMEL THE LITTLE FIDDLER TMK 1 2 II 10 3 4 TALL EXC COND CROWN FIGURINE $937.50 Time Remaining: 26d 15h 58m Buy It Now for only: $937.50 |
 PRAYING MADONNA Hummel 46 FULL BEE TMK 2 105 Exc Cond No bumps Bisque color $48.75 Time Remaining: 13d 21h 12m Buy It Now for only: $48.75 |
 MOTHERS HELPER Hummel 133 TM3 with CAT EXC COND $179.94 Time Remaining: 26d 14h 49m Buy It Now for only: $179.94 |
 GOEBEL HUMMEL UMBRELLA BOY TMK 5 5 TALL IN EXCCOND 152 A $162.00 Time Remaining: 5d 19h 10m |
 HOME FROM MARKET Hummel 198 TM2 FULL BEE 6 Exc Cond $107.94 Time Remaining: 26d 14h 49m Buy It Now for only: $107.94 |
 Goebel Hummel MEDITATION 13 0 TMK5 EXC COND R4717 $75.00 Time Remaining: 23d 3h 11m Buy It Now for only: $75.00 |
 VTG W Germany Goebel MITZI White PERSIAN Kitty Cat Ceramic Figurine Exc Cond $24.99 Time Remaining: 21h 48m Buy It Now for only: $24.99 |
 HUMMEL LITTLE HELPER TMK 3 73 4 1 4 HIGH EXC COND $14.99 Time Remaining: 6d 2h 25m |
 VTG Hummel Wall Mount Princess Art Angel w Baby Jesus Hummel Music Box Exc Cond $37.79 Time Remaining: 7d 15h 42m Buy It Now for only: $37.79 |
 GOEBEL HUMMEL FRIENDS TOGETHER TMK 7 662 0 WITH ORIGINAL BOX EXC COND $79.99 Time Remaining: 16d 5h 52m Buy It Now for only: $79.99 |
 GOEBEL HUMMEL SENSITIVE HUNTER TMK 6 6 2 0 WITH ORIGINAL BOX EXCCOND $99.99 Time Remaining: 18d 2h 53m Buy It Now for only: $99.99 |
 Hummel Heavenly Angel 21 0 1 2 TMK 3 5 3 4 tall EXC COND $39.99 Time Remaining: 9d 12h 23m Buy It Now for only: $75.00 |
 Hummel Goebel Chick Girl 57 Exc Cond 1960s $65.00 Time Remaining: 13d 20h 37m Buy It Now for only: $65.00 |
 Hummel Goebel Little Hiker 16 2 0 West Germany 4 Tall Exc ++ Cond $29.95 Time Remaining: 1d 20h 44m Buy It Now for only: $29.95 |
| Account limit of 2197 requests per hour exceeded. |
In part 1 of this series I talked about some key points when advertising your car in classifieds. To get the most out of this final article in the series, I suggest you read Part 1 first.
Now, I promised I was going to give you a sample advertisement. So here goes.
The way I,m going to do it is to give you the ad first. See if you can work out why each element has been included and why? You should be able to do this if you have read and understood part 1.
*** 00 Ford Contour***
V6 2.5l,only 30k,1 female owner
n/smok,all pwr opt,auto,dual air,
exc cond,must see,must sell
$5100 call xxx-xxxx-xxxx
Now that looks harmless enough doesn't it. A classified ad usually doesn't have the punch that a full page ad can have or a TV ad.
But this is not a problem. Why? Because you are only really competing with other ads in a similar format. The only people putting better ads in than you are dealers and people looking at classifieds don't want to buy from a dealer.
So in that little space is where you need to shine.
Ok, so let's break it down.
The first line you have the little stars "***" and it's in bold. That's your attention grabber. It's not huge but remember you only need to make it stand out in relation to other ads.
It also has the make, model and don't forget the year - if you leave this out you are costing yourself inquiries.
Now, the next section "V6 2.5l" gives more specific info about the car. It's the V6 2.5l engine version. More car identifying. It's important to identify the car fully.
The next part - "only 30k" - states that it is low kilometres. Cars generally wear out faster the more they are driven. So this is a good selling point.
1 female owner - female drivers are statistically less hard on their vehicles than males. Good selling point so mention it. (For security reasons if you do this it is a good idea to have the car viewed off your property in a public place with a male to help you sell it)
"Non-smoker"- shows not just that you don't smoke but that you are aware of the cleanliness factor in your car and hints that you most likely have kept it clean, without stating it.
"All pwr options" - more identifying data - has to be mentioned because it ads extra value. And the same goes for dual air - this adds the safety dimension.
"Exc Condition"- you basically have to make a statement of condition. A car in excellent condition has not been in an accident, has no rust, clean title and has had no bodywork. The paint looks new and interior is very clean. As well as being mechanically sound.
"Must See" and "Must Sell" - these little gems add a little bit of urgency. They work best in combination with this ad because the ad is for a pretty good car. If you were selling a wreck I wouldn't use them.
Include the price
Now you must include the price in my opinion. I don't have the space to go into why fully. It has to do with buyer confidence. He doesn't want to have a price change done based on the sound of his voice or the way he dresses. It just takes one factor out of the buyer's confusion.
The last part is the call to action. Pretty simple. Instead of putting the phone number alone, add the word "call" in front of it. People actually respond to direct commands to do things. It's a principle of direct selling.
So that's it. I hope that has been helpful.
Happy Selling
Graeme Sprigge
Graeme Sprigge is the author of The 90 Minute Car Salesman - Your Auto Price Maximiser. He is also the webmaster of sellmycarforcash.com where you can find some great articles and resources for selling your car. Go to http://www.sellmycarforcash.com to maximise your car's selling price.
Copyright 2005 Graeme Sprigge - Reprinting permitted provided this resource box included.