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Garfield Collector Plate "Sleep the Perfect Exercise"
Sale Price: $20.00  |
DescriptionCollector plate featuring the lovable Garfield. Limited edition by the Danbury Mint. |
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BRAND NEW COLLECTIBLE BETTY BOOP MAGNET
Sale Price: $2.99 |
DescriptionBetty BoopTM Collector Magnets This is just the first in a collection of extraordinarily sculpted, hand-painted magnets showcasing Betty BoopTM and her "Boop-oop-a-doop" personality! These three dimensional magnets are superbly sculpted of cold-cast porcelain... |
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Campbell Kids Chicken with Rice Soup Plate by Danbury Mint
Sale Price: $25.00 |
Description8" Limited edition from the collection entitled The Campbell Kids by The Danbury Mint 1994. Mint condition, does not have original box. |
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Ohio State Buckeyes Stained Glass Lamp
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DescriptionLet your Buckeyes spirit shine!A exquisitely crafted Tiffany-style lamp featuring magnificent artwork of Ohio Stadium.The two larger panels of the lamp shade feature artwork of the stadium on game day and the famous Ohio State logo adorns the two smaller panels... |
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Boxer Lantern by Simon Mendez
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DescriptionLet your love of Boxers shine through.Stunning artwork of one of America's favorite dog breeds, featured on a luminous decorative lantern.Enjoy a different Boxer image on each pane by this renowned artist... |
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The Sheltie Lantern by Edward Aldrich
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DescriptionLet your love of Shelties shine through...Stunning artwork of one of America's favorite dog breeds, featured on a luminous decorative lantern.Enjoy a different Sheltie image on each pane by this renowned artist... |
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Danbury Collegiate Fine Jersey T-Shirt (Black)
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DescriptionDanbury Collegiate Fine Jersey T-Shirt (Black) by Solid Gold BombSolid Gold Bomb (SGB) is back! Printed on the American Apparel 2001 Fine Jersey Short Sleeve T-Shirt. Made of 100% fine ring-spun combed cotton (Heather Grey contains 10% Polyester), this lightweight fine jersey is exceptionally smooth and tight-knit, making it just as opaque as a much heavier fabric but smooth on the skin... |
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Danbury Collegiate Ladies Fine Jersey T-Shirt (Black)
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DescriptionMega Popular Collegiate Text Series by Solid Gold Bomb!Solid Gold Bomb (SGB) is here! These crafty designs are printed on the ever so popular and comfy American Apparel 2102 Womens Fine Jersey Short Sleeve T-Shirt... |
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Yat Ming Scale 1:24 - 1961 Lincoln X-100 Kennedy Car
List Price: |
DescriptionBeautifully crafted 1961 Lincoln X-100 Kennedy Presidential Limo diecast model car 1:24 scale die cast by Yat Ming. This is a very highly detailed 1961 Lincoln X-100 Kennedy Presidential Limo diecast model car 1:24 scale die cast by Yat Ming... |
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Shirley Temple The Littlest Rebel Ideal 7 1/2 Inch Doll
Sale Price: $79.95 |
DescriptionSHIRLEY TEMPLE THE LITTLEST REBEL 7 1/2 INCH DOLL BY IDEAL MADE IN HONG KONG IN ORIGINAL BOX DISCONTINUED ITEM A REAL FIND FROM 1982 CHOCKING HAZARD - CONTAINS SMALL PARTS - NOT FOR CHILDREN UNDER 3 |
Internet Marketing Advice: How To Find Your Ideal Prospect In Internet Marketing
That’s a question that popped up recently – and it’s a doozy.
Actually, the question was a bit more specific:
“I have a new client who wants to sell jewelry items (earrings, chains, broaches) targeted at those who feel patriotic about their country - and wish to display their pride on their clothing and body.
“We were discussing advertising in The National Enquirer-type of publication. Danbury and Franklin mint are consistent in there, with products in similar price points.
“Where would I find mailing lists targeted at those who buy jewelry items at the $100 price-point?
“What about lists of buyers who are patriotic - where would I find such a list?”
Soon as I read that question, I realized I’ve been woefully remiss in writing about media on this blog. We’ve talked about just about everything else involved in direct response promotions – and we’ve spent reams of virtual paper on your sales copy – but so far, not a single breath about selecting the right media for your promotion.
Should you begin with TV? Radio? A Web campaign? Print ads in newspapers or magazines?
Direct mail?
I mean – it’s kind of an important question when you think about it. After all – the medium you’ll be using not only determines the cost of your promotion; it also is a major influence on the approach you’re going to take in your sales copy!
So today, we’re going to remedy that – with a basic, plain-English guide to selecting the media that will give your promotions the greatest likelihood of success.
Or, alternatively titled …
Selecting The Right Media 101
Right off the bat, it helps to understand three all-important facts of life about selecting the optimal medium for your promotion …
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Fact #1: There's No Such Thing as a Free Lunch. If you plan to rent a direct mail list, place an ad in a newspaper or magazine, buy time on TV or radio, plaster your business all over a billboard – or even buy space on the back of a matchbook – you might as well get used to it: You’re going to have to unlimber your checkbook. Think you can dodge the media cost bullet by building your business on the Internet? … Maybe with affiliate programs, joint venture or per-inquiry (PI) deals?
Good luck! These programs are important, but your affiliates and joint venture partners – not you – get to decide if and when your ads run and by extension, if and when you’ll become a success.
To produce the big numbers of new customers you’re looking for, you’ll need to seize control of your own fortunes. And that means renting e-mail lists, buying banners on websites, signing on for pay-per-click campaigns – and unless you personally have the time and knowledge required, paying someone else to make sure the search engines can find your site. -
Fact #2: Some Media Cost More Than Others. The rates a particular medium charges you are generally based on four things …
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The number of people who will see your message: The number of people who subscribe, read, view or listen to a particular medium is often referred to as “impressions” or “eyeballs” – and the more eyeballs you get, the more you pay. The cost of a medium divided by eyeballs tells you how much you’re paying to deliver your sales message to one prospect. Multiply that number times one thousand and you get that medium’s “cost per thousand” or “CPM.” CPM is the number that’s usually used to compare the cost of various media.
A 30-second television spot in a local market might cost you as little as $10/M. A red-hot direct mail list could cost you $150/M or more. - The size of your ad: In addition to the number of eyeballs you get, you also pay for how much time or space your ad will consume. Full-page ads cost more than little ones; 30-second commercials cost less than 30-minute infomercials. Even in bulk mailings, basic postage rates allow you up to three ounces of material. If you want to send more, you’ll have to pay more.
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The type of people who will see your message: As a general rule … Media that deliver your ad to the gray masses are the cheapest on a CPM basis: Billboards, general-interest newspapers and tabloids, local TV and radio channels, for example …
Media that deliver your ad to better-defined audiences cost a little more: Special-interest magazines, cable channels and websites, for example …
And the media that put your sales message only in front of people who are most highly-qualified to buy your product charge out the wazzoo: Highly selected direct mail and e-mail lists of folks who have bought your type of product through this kind of medium in the recent past are at the top of the media cost pecking order (and usually, well-worth it!).
-
The number of people who will see your message: The number of people who subscribe, read, view or listen to a particular medium is often referred to as “impressions” or “eyeballs” – and the more eyeballs you get, the more you pay. The cost of a medium divided by eyeballs tells you how much you’re paying to deliver your sales message to one prospect. Multiply that number times one thousand and you get that medium’s “cost per thousand” or “CPM.” CPM is the number that’s usually used to compare the cost of various media.
- Fact #3: Some Media Produce Higher Response Rates Than Others. If you ever had the opportunity to run the exact same ad copy on every medium available, you’d probably find that the percentage of folks who respond to your ad will be up to 100 times greater in some media than in others. Same ad, same copy, same offer – massive response differential.
Why?
Well, for one thing, there’s the competition. If your sales message is just one in a big newspaper or magazine or clustered with others on TV or radio, not all readers will see or hear you – and therefore, the media will probably cost you less.
On the other hand, if your sales message is delivered all by itself (as in direct mail or e-mail blasts), your response rate could be up to 100 times higher – and the media cost will also be higher.
But there’s another, more crucial reason why the response rates produced by some media are so much higher than others …
Anyway I'll deal with that in a future post but here's one of the best ways to maximize the above points for an internet network marketing business.
See what I mean at ItReallyWorks.biz then call me @ 772-971-8637 or email me @ warrenlittlemarketing@gmail.com with your questions.
About the Author
Warren Little is a very successful Internet Network Marketing Consultant/Trainer and highly sought after public motivational speaker. His passion is empowering both "smart beginners" & more experienced internet marketers to achieve greater levels of success quickly. His "Network Marketing Solutions Newsletter" become one of most highly subscribed to & recommended training resources in the internet marketing & affiliate marketing community because of the tremendously valuable content for consistent profits He & His team share.