Coca Cola
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 Hallmark 1998 MINIATURE Coca Cola Santa Time Coke MINI Ornament $5.99 Time Remaining: 23d 11h 26m Buy It Now for only: $5.99 |
 LOT 4 1997 Hallmark TAKING A BREAK COCA COLA SANTA IN ROCKER ornaments $18.75 (5 Bids) Time Remaining: 1d 22h 21m |
 1998 Hallmark Keepsake Ornament Miniature Coca Cola Time NIB $10.50 Time Remaining: 2d 11h 29m Buy It Now for only: $10.50 |
 1995 HALLMARK REFRESHING GIFT COCA COLA SANTA ORNAMENT $18.00 Time Remaining: 21d 11h 14m Buy It Now for only: $18.00 |
 1993 Coca Cola Santa Hallmark Ornament Playful Pals Dog $5.50 Time Remaining: 1h 25m Buy It Now for only: $5.50 |
 Hallmark Keepsake Ornament Coca Cola Cool Sport 2001 $1.99 Time Remaining: 4d 14h 21m Buy It Now for only: $1.99 |
 LOT 10 DIFFERENT ENESCO COCA COLA ornaments $18.75 (5 Bids) Time Remaining: 1d 22h 30m |
 HALLMARK 1993 COCA COLA PLAYFUL PALS NIB $7.99 Time Remaining: 14d 7h 56m Buy It Now for only: $7.99 |
 Hallmark Mini Keepsake Ornament Coca Cola Time 1998 $3.95 Time Remaining: 2d 8h 35m Buy It Now for only: $3.95 |
 1991 Coca Cola SANTA CLAUS Hallmark MINIATURE CHRISTMAS TREE ORNAMENT COKE w bx $4.95 Time Remaining: 6d 13h 18m Buy It Now for only: $4.95 |
 1994 Hallmark RELAXING MOMENT Coca Cola Santa Ornament $6.71 Time Remaining: 13d 22h 51m Buy It Now for only: $6.71 |
 HALLMARK KEEPSAKE ORNAMENT COOL SPORT COCA COLA POLAR BEAR 2001 $0.99 Time Remaining: 1d 17h 29m |
 1991 Hallmark Miniature COCA COLA SANTA Ornament $6.99 Time Remaining: 13d 34m Buy It Now for only: $6.99 |
 Hallmark Christmas Ornament 1993 Coca Cola Cool Santa Collectors Club Miniature $8.99 Time Remaining: 29d 15h 52m Buy It Now for only: $8.99 |
 Hallmark Cool Sport Coca Cola 2001 Ornament $5.99 Time Remaining: 2d 10h 57m Buy It Now for only: $5.99 |
 Vintage Hallmark Christmas Ornament 1993 Coca Cola Santa Playful Pals Boxed $14.99 Time Remaining: 29d 15h 54m Buy It Now for only: $14.99 |
 Hallmark Keepsake Ornament 1994 Relaxing Moment Coca Cola NIB $7.59 Time Remaining: 15d 23h 4m Buy It Now for only: $7.59 |
 Hallmark Coca Cola Polar Bear Cool Sport Ornament NIB $0.99 Time Remaining: 23h 25m |
 HALLMARK 1997 MINIATURE CHRISTMAS TREE ORN SANTA HAVING A ICE COLD COCA COLA $3.50 Time Remaining: 11d 16h 44m Buy It Now for only: $3.50 |
 1993 Hallmark Ornament PLAYFUL PALS Coca Cola Santa $12.88 Time Remaining: 5d 12h 10m Buy It Now for only: $12.88 |
 1992 Hallmark Ornamet Coca Cola Santa Please Pause Here Clip On $6.50 Time Remaining: 11d 23h 37m Buy It Now for only: $6.50 |
 HALLMARK KEEPSAKE RELAXING SANTA COCA COLA NIB 1993 $18.95 Time Remaining: 23d 16h 17m Buy It Now for only: $18.95 |
 Vintage refridgerator magnets disney warner coca cola cans bugs bunny roadrunner $9.99 Time Remaining: 1d 19h 1m |
 Hallmark 1992 Please Pause Here Coca Cola Santa QX5291 $10.99 Time Remaining: 9d 15h 54m Buy It Now for only: $10.99 |
 1996 Hallmark Welcome Guest Santa Coca Cola Christmas Ornament $7.97 Time Remaining: 3d 21h 44m Buy It Now for only: $7.97 |
 1998 Lot of 2 Miniature Coca Cola Ornaments Cool Delivery Coca Cola Time $9.94 Time Remaining: 2d 15h 24m Buy It Now for only: $9.94 |
 Hallmark Keepsake Ornament Relaxing Moment Coca Cola $13.99 Time Remaining: 9d 8h 58m Buy It Now for only: $13.99 |
 2001 Hallmark Coca Cola Santa Musical Snow Globe NIB moveing train $32.50 Time Remaining: 4d 10h 15m |
 1997 Hallmark Santas Taking a Break Coca Cola Christmas Ornament $9.97 Time Remaining: 3d 20h 13m Buy It Now for only: $9.97 |
 1997 Hallmark Miniature ICE COLD COCA COLA Ornament SANTA $6.99 Time Remaining: 15d 22h 7m Buy It Now for only: $6.99 |
 COCA COLA Miniature SANTA CLAUS CHRISTMAS ORNAMENT Hallmark 1993 COKE ice chest $5.95 Time Remaining: 16d 20h 5m Buy It Now for only: $5.95 |
 Hallmark 2001 Coca Cola Cool Sport Ornament $3.16 Time Remaining: 28d 12h 57m Buy It Now for only: $3.16 |
 Hallmark 1997 Taking a Break Coca Cola Santa NEW $6.79 Time Remaining: 23d 22h 54m Buy It Now for only: $6.79 |
 1994 Hancrafted KEEPSAKE Ornament Relaxing Moment Coca Cola Santa $1.99 Time Remaining: 2d 15h 8m |
 Hallmark 2001 Cool Sport Coca Cola Bear Ornament $2.99 Time Remaining: 2d 22h 23m Buy It Now for only: $2.99 |
 1992 Hallmark Keepsake Ornament Please Pause Here Coca Cola Santa NIB $7.50 Time Remaining: 17d 11h 34m Buy It Now for only: $7.50 |
 1995 Hallmark Ornament Refreshing Gift Coca Cola Santa $9.00 Time Remaining: 11d 6h 36m Buy It Now for only: $9.00 |
 Hallmark Coca Cola Santa Musical Train Snow Globe $19.79 Time Remaining: 10d 9h 53m Buy It Now for only: $19.79 |
 Hallmark Coca Cola Santa Musical Snow Globe w Moving Train $10.99 Time Remaining: 18h 58m |
 HALLMARK KEEPSAKE MINIATURE ORNAMENT COOL DELIVERY COKE COCA COLA SANTA 1996 $6.95 Time Remaining: 4d 7h 16m Buy It Now for only: $6.95 |
 Vtg Christmas Hallmark Ornament Coca Cola Santa Please Pause Here 1992 w Box $12.99 Time Remaining: 7d 22h 32m Buy It Now for only: $12.99 |
 1998 Hallmark Miniature COCA COLA TIME Santa $8.88 Time Remaining: 15d 9h 38m Buy It Now for only: $8.88 |
 Hallmark Keepsake Ornament 1993 Playful Pals Coca Cola Santa $7.95 Time Remaining: 14d 15h 48m Buy It Now for only: $7.95 |
 Hallmark Keepsake Coca Cola Polar Bear Cool Sport Ornament Original Box $5.99 Time Remaining: 4d 23h 6m |
 Hallmark Ornament Cool Santa Coca Cola 1993 Club $4.95 Time Remaining: 21d 19h 51m Buy It Now for only: $4.95 |
 Hallmark Miniature 1997 ICE COLD COCA COLA NEW $3.99 Time Remaining: 19h 19m Buy It Now for only: $3.99 |
 Hallmark 2001 Cool Sport Coca Cola Bear ornament $2.99 Time Remaining: 14d 23h 8m Buy It Now for only: $2.99 |
 1997 Hallmark Keepsake Ornament Taking a Break Coca Cola Santa MIB $7.50 Time Remaining: 3d 23h 10m Buy It Now for only: $7.50 |
 COOL SANTA COCA COLA 1995 COLLECTORS CLUB MINIATURE ORNAMENT $9.95 Time Remaining: 14d 13h 45m Buy It Now for only: $9.95 |
 Hallmark Keepsake Ornaments Barbie Superheroes Disney Harley Coca Cola Plus More $40.00 Time Remaining: 4d 21h 5m Buy It Now for only: $50.00 |
 Hallmark Miniatures Coca Cola Cool Santa Refreshing Flight + Ornaments Lot of 3 $13.59 Time Remaining: 19d 12h 3m Buy It Now for only: $13.59 |
 HALLMARK KEEPSAKE ORNAMENT COCA COLA TIME 1998 $9.99 Time Remaining: 5d 23h 20m Buy It Now for only: $9.99 |
 1997 HALLMARK ICE COLD COCA COLA MINIATURE ORNAMENT $14.00 Time Remaining: 21d 11h 14m Buy It Now for only: $14.00 |
 HALLMARK MINIATURE ORNAMENT 1995 COOL SANTA COCA COLA CLUB NIB $5.95 Time Remaining: 23d 21h 31m Buy It Now for only: $5.95 |
 COCA COLA SANTA MUSICAL SNOW GLOBE HALLMARK NIB $9.99 Time Remaining: 4d 22h 56m |
 Hallmark 1997 Ice Cold Coca Cola Miniature Ornament NEW $5.94 Time Remaining: 8d 9h 8m Buy It Now for only: $5.94 |
 Hallmark Mini Keepsake Ornament Ice Cold Coca Cola 1997 $3.95 Time Remaining: 2d 8h 53m Buy It Now for only: $3.95 |
 Hallmark Miniature Ornament 1998 Coca Cola Time Santa $8.99 Time Remaining: 29d 22h 17m Buy It Now for only: $8.99 |
 Hallmark Keepsake Ornament Cool Sport Coca Cola Polar Bear 2001 $10.00 Time Remaining: 9d 17h 19m Buy It Now for only: $10.00 |
 Hallmark Keepsake Ornament Playful Pals Coca Cola Santa 1993 Christmas Coke $5.00 Time Remaining: 2d 23h 9m Buy It Now for only: $10.00 |
 1995 Hallmark Ornament REFRESHING GIFT Coca Cola Santa $12.88 Time Remaining: 1d 9h 34m Buy It Now for only: $12.88 |
 HALLMARK COCA COLA SANTA CLAUS MUSICAL SNOW GLOBE NEW IN BOX $9.99 Time Remaining: 19d 18h 44m Buy It Now for only: $9.99 |
 REFRESHING GIFT COCA COLA SANTA 1995 COMPLETE YOUR COLLECTION BRAND NEW MIB $12.75 Time Remaining: 16d 22h 48m Buy It Now for only: $12.75 |
 Hallmark 1994 Pour Some More COCA COLA MINIATURE Ornament $7.95 Time Remaining: 3d 17h 7m Buy It Now for only: $7.95 |
 HALLMARK COCA COLA TIME ICE COLD COCA COLA 2 MINI ORNAMENTS 1997 98 NIB $14.95 Time Remaining: 17d 11h 56m Buy It Now for only: $14.95 |
 HALLMARK 1997 TAKING A BREAK COCA COLA SANTA KEEPSAKE ORNAMENT $3.99 Time Remaining: 2d 19h 23m |
 REFRESHING FLIGHT HALLMARK COCA COLA ORNAMENT $6.99 Time Remaining: 19d 14h 13m Buy It Now for only: $6.99 |
 HALLMARK KEEPSAKE ORNAMENT REFRESHING GIFT COCA COLA SANTA $9.00 Time Remaining: 21d 17h 5m Buy It Now for only: $9.00 |
 COCA COLA XONEX DIE CAST MINITURE PEDAL BOAT 112 SCALE $26.99 Time Remaining: 18d 10h 27m Buy It Now for only: $26.99 |
 New Cool Sport Coca Cola Polar Bear Hallmark Ornament $5.99 Time Remaining: 20d 22h 28m Buy It Now for only: $5.99 |
 Coca Cola Santa Musical Snow Glow Hallmark Coke Classic $11.99 Time Remaining: 5d 20h 53m |
 1992 Hallmark PLEASE PAUSE HERE Coca Cola Santa $7.99 Time Remaining: 17d 12h 10m Buy It Now for only: $7.99 |
 1993 Hallmark Miniature COOL SANTA Ornament COCA COLA SANTA $6.99 Time Remaining: 15d 22h 6m Buy It Now for only: $6.99 |
 1995 Hallmark Refreshing Gift Coca Cola Santa Christmas Ornament $8.97 Time Remaining: 3d 18h 55m Buy It Now for only: $8.97 |
 2001 Hallmark Coca Cola Santa Globe with Moving Train $9.99 Time Remaining: 29d 23h 31m Buy It Now for only: $9.99 |
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Coca-Cola Fortune - The Leading Brand
Coca-Cola needs no introduction. If you've been in a shop, or passed a vending machine today, you've probably seen its products. Coca-Cola is the very definition of brand recognition, and the bottling companies that produce and distribute its products are well aware of the strength of the name they are carrying. "It's the most highly valued brand in the world," says Phil Roux, simply.
Phil Roux is Managing Director of Coca-Cola Fortune in South Africa, he knows perhaps better than anyone the strength of the Coca-Cola brand. Phil Roux is a relatively recent addition to the Coca-Cola Fortune operation, but an old hand at the food and drink industry. He joined the company at the start of 2009 as the Division Director Southern Africa, moving there from his position as Executive Director of Tiger Brands Limited. Phil Roux knows the food and drink industry well, having built up over a decade's experience in leadership positions at Irvin& Johnson, before moving to the Tiger Brands group where he quickly established himself in the company. Talking about the power of the Coca-Cola brand, he says: "It typically rides out the economic cycles in a fairly robust way."
Coca-Cola Fortune came about following a merger, between the South African operations of Coca-Cola Sabco and the Kunene family's Fortune Beverages in 2002. Before that merger, both companies had already built up a prestigious history in the South African beverage industry.
Coca-Cola Sabco's roots go back as far as the 1930s when an American businessman set up a Coca-Cola distribution centre in the country. Market demand for the soft drink inspired the opening of the first bottling plant in Port Elizabeth in June 1940. That same year, PR Gutsche joined the operation, signaling the start of an involvement that passed from father to son, and which has endured for more than six decades. On November 1, 1995, the SA Bottling Company became Coca-Cola Sabco and the seven business units, which had existed independently during the apartheid era, were finally brought together.
Fortune Beverages was founded by entrepreneurial businessman, Fortune Kunene in 1978. It grew from a small Coca-Cola distribution centre in Vosloorus near Johannesburg into one of South Africa's significant bottlers. When it sealed the merger with Coca-Cola Sabco, Fortune Beverages consisted of two plants and over 600 employees.
Combining their strengths, Coca-Cola Fortune went on to become the second-largest Coca-Cola bottling and distribution company in South Africa. Coca-Cola Fortune now has bottling plants in Bloemfontein, Port Elizabeth, Port Shepstone, Polokwane, Nelspruit and Border Kei, with 22 sales centres and 3,600 employees. It serves 80 percent of the country's land mass, establishing its position as a leader in the rural and emerging markets with annual sales volumes that exceed 130 million unit cases.
With a portfolio of well-known brands such as Coca-Cola, Coke Light, Coke Zero, Fanta, Sprite, Tab, Stoney, Iron Brew, Bonaqua, Valpre, Powerade, Minute Maid, and those from the Schweppes, Sparletta, Krest and Twist groups, Coca-Cola Fortune is a true market leader.
Even within the Coca-Cola brand, Coca-Cola Fortune has achieved industrywide recognition, winning the Bottler of the year award in 2008. Bottler of the year is an award annually presented by the Coca-Cola Company to the bottler with the best business results.
A BRAND GIANT
Coca-Cola Fortune has taken full advantage of its position in the behemoth of the soft drinks industry. "We're part of the Coca-Cola system," Roux says. Coca-Cola Company supply concentrate and do the branding, and we do every bit of activation, we produce, we distribute, we sell and we activate in stores and own the customer relationship."
It's brought Coca-Cola Fortune a great many advantages. At a time when many companies are struggling to attract and keep the necessary talent, Coca-Cola is still a name any employee would want to be associated with.
"We are not immune to global skill shortages," Roux admits. "But what being Coca-Cola does afford us is a strong employer value proposition. People want to be associated with brand Coke. People want to work for our company because it bolsters their CV. If you say you've worked for Coke, it bolsters your proposition. Because we are a multinational, we are fortunate in that we can move people around, we have access to global skills."
The Coca-Cola name comes with other perks as well. "We are a critical player in our suppliers and customers portfolio and the global nature of the brand makes it a fantastic environment from a learning and growth perspective," Roux says. "The Coca-Cola Company has global best practice in terms of its entire value chain. So if you look at quality management, manufacturing practices, availability models, if you look at our branding capability, those are best in their class, and our employees and customers recognise that."
Of course, with those perks come the responsibilities that come with representing such a large global brand, and Coca-Cola Fortune is subject to thorough auditing and quality checks, both internal and external.
"The Coca-Cola Company audits us rigorously," Roux says, "and we measure ourselves. So where there are audit risks identified by the Coca-Cola Company in advance of formal audits of our plant, we go over our quality standards in absolute detail and consequently by the time they audit us we're usually ready. Admittedly, we don't always get it right, but that's because the global standards set by the Coca-Cola Company are hugely stringent."
GIVING SOMETHING BACK
Another side of the responsibility that comes with representing the Coca-Cola brand, is the duty Coca-Cola Fortune has to the wider community in-line with Coke's Corporate Responsibility policies. This means fostering an open and inclusive work environment for its employees built on established workplace human rights. This commitment is backed by clear policies, processes and actions — through which Coca-Cola Fortune strives to develop a highly motivated, productive and committed workforce.
It also means a responsibility to the marketplace, providing products and services that meet the growing beverage needs of Coca-Cola Fortune's consumers in a responsible manner. This means adopting an inclusive approach aimed at providing sustainable business benefits and opportunities for customers and distributors. At all times Coca-Cola Fortune considers the unique needs and contexts of the local community in its marketplace dealings, and it has developed key policies, processes and routines to ensure that its engagement with the marketplace is consistent and responsible.
This bottling firm is also dedicated to driving locally relevant, sustainable projects that give rise to economic opportunities, improve the quality of life and foster goodwill within the surrounding communities. This requires an investment of time, expertise and resources to ensure community initiatives are focus-driven and effective.
Finally, Coca-Cola has a responsibility to the environment. The firm integrates principles of environmental stewardship and sustainable development into all of its business decisions and processes. Its approach goes beyond the appropriate use of resources within Coca-Cola Fortune, the company aims to make a difference in the external environments surrounding its operations.
TOUGHING OUT THE DOWNTURN
Of course, of all the times to have the might of a corporation like Coca-Cola behind you, there can be few better than the recent global financial crisis.
"Our products are at the premium end. So our volumes have come under pressure," Roux admits. "But because of our branding power and continuing investment and relentless focus on cost management, we have managed to see real growth and operating leverage in our business despite the challenging environment that we have been operating in of late."
For Roux, the reason for Fortune's continued success is clear. "The key to our success is a relentless focus on defending our brand shares, on managing our costs, and managing our velocity, our working capital, and the return on our asset base," he says. "There's evidence to suggest we always outperform economic growth. We always outperform the GDP of the country."
With the global recession almost behind us, Coca-Cola Fortune is now looking to the future. "We think that there's still upside in growing organically," says Roux, referring to the bottling companies' plans. "The way we will achieve organic growth is through economic growth, share gains and opportunities to increase consumption. We also see a significant upside in growing our still drinks portfolio."
The future's looking bright for Coca-Cola Fortune. We wish them all the best.
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